About Us – The Story of Ascot & Co.
At Ascot & Co., we are more than a menswear label – we are the embodiment of timeless style, understated luxury, and the enduring spirit of gentlemanly tradition. Born from a passion for refinement and a desire to offer classic wardrobe essentials to the modern man, our journey began with a simple idea: to bring back the quiet confidence of a sartorial era that never truly left the hearts of those who value quality, heritage, and grace.
What started as a search for truly elegant menswear – free from trends, built to last – has evolved into a curated collection of garments that speak to the gentleman who appreciates distinction without excess. From our first linen shirts to the carefully tailored trousers we now offer, each piece tells a story of intentionality and purpose. A defining moment for our brand was earning the trust of our first loyal clients – men who recognised our dedication to craftsmanship and consistency, and who remain with us today.
Our Values
At the heart of Ascot & Co. are values we hold in the highest regard:
: Inspired by heritage menswear, every item is created to transcend fashion cycles and remain relevant season after season.
: We prioritise precision, fabric quality, and construction in every piece we produce.
: Our style favours refinement over flash – garments that speak softly, but confidently.
: From the moment you visit our shop to your first wear, we ensure an experience that reflects the care and polish of our brand.
: We honour sartorial British traditions while designing for the lives of today’s discerning gentlemen.
Our Mission
Our mission is to elevate the daily wardrobe of modern British men by offering garments that combine traditional aesthetics with contemporary comfort. We aim to become a trusted companion in the wardrobes of professionals, creatives, and leaders who value the substance behind their style. With Ascot & Co., you don’t simply wear clothing – you wear confidence, heritage, and distinction.
Meet the People Behind the Craft
Founded by a team of designers and curators deeply passionate about traditional menswear, Ascot & Co. is led by individuals with backgrounds in tailoring, vintage fashion history, and global menswear retail. Each member brings an eye for detail and a reverence for classic British style.
Fun fact: every product in our collection is first tested by our internal team – if it doesn’t pass a week of wear in both business and leisure settings, it never makes it to the shop.
What Makes Ascot & Co. Different
Unlike trend-driven brands, Ascot & Co. focuses on curated permanence. Our garments are inspired by classic British tailoring, European holiday dressing, and the effortless confidence of old-world aristocracy. We use premium natural fibres such as cotton, linen, and wool blends – selected for durability, breathability and elegance.
Every item is built with subtle details in mind: discreet seams, neutral palettes, refined silhouettes – all designed to blend into the lives of men who don’t need to announce their success.
Our Commitment to the United Kingdom
Though we ship globally, the United Kingdom is at the heart of our inspiration and dedication. We offer seamless local support, hassle-free returns, and curated seasonal launches tailored to British sensibilities and climates. Whether you're strolling the streets of Mayfair or enjoying a weekend in the Cotswolds, we design with you in mind.
Join the Ascot Circle
Explore our current collection and become part of a growing circle of modern gentlemen who believe elegance is eternal.
Follow us on social media, sign up for our curated style notes, or reach out – we’d be delighted to help you find your next signature piece.
Ascot & Co. – Where tradition meets distinction.
About Us – The Story of Ascot & Co.
At Ascot & Co., we are more than a menswear label – we are the embodiment of timeless style, understated luxury, and the enduring spirit of gentlemanly tradition. Born from a passion for refinement and a desire to offer classic wardrobe essentials to the modern man, our journey began with a simple idea: to bring back the quiet confidence of a sartorial era that never truly left the hearts of those who value quality, heritage, and grace.
What started as a search for truly elegant menswear – free from trends, built to last – has evolved into a curated collection of garments that speak to the gentleman who appreciates distinction without excess. From our first linen shirts to the carefully tailored trousers we now offer, each piece tells a story of intentionality and purpose. A defining moment for our brand was earning the trust of our first loyal clients – men who recognised our dedication to craftsmanship and consistency, and who remain with us today.
Our Values
At the heart of Ascot & Co. are values we hold in the highest regard:
-
Timeless Design: Inspired by heritage menswear, every item is created to transcend fashion cycles and remain relevant season after season.
-
Craftsmanship: We prioritise precision, fabric quality, and construction in every piece we produce.
-
Discretion and Elegance: Our style favours refinement over flash – garments that speak softly, but confidently.
-
Client-Centred Service: From the moment you visit our shop to your first wear, we ensure an experience that reflects the care and polish of our brand.
-
Tradition with Purpose: We honour sartorial British traditions while designing for the lives of today’s discerning gentlemen.
Our Mission
Our mission is to elevate the daily wardrobe of modern British men by offering garments that combine traditional aesthetics with contemporary comfort. We aim to become a trusted companion in the wardrobes of professionals, creatives, and leaders who value the substance behind their style. With Ascot & Co., you don’t simply wear clothing – you wear confidence, heritage, and distinction.
Meet the People Behind the Craft
Founded by a team of designers and curators deeply passionate about traditional menswear, Ascot & Co. is led by individuals with backgrounds in tailoring, vintage fashion history, and global menswear retail. Each member brings an eye for detail and a reverence for classic British style.
Fun fact: every product in our collection is first tested by our internal team – if it doesn’t pass a week of wear in both business and leisure settings, it never makes it to the shop.
What Makes Ascot & Co. Different
Unlike trend-driven brands, Ascot & Co. focuses on curated permanence. Our garments are inspired by classic British tailoring, European holiday dressing, and the effortless confidence of old-world aristocracy. We use premium natural fibres such as cotton, linen, and wool blends – selected for durability, breathability and elegance.
Every item is built with subtle details in mind: discreet seams, neutral palettes, refined silhouettes – all designed to blend into the lives of men who don’t need to announce their success.
Our Commitment to the United Kingdom
Though we ship globally, the United Kingdom is at the heart of our inspiration and dedication. We offer seamless local support, hassle-free returns, and curated seasonal launches tailored to British sensibilities and climates. Whether you're strolling the streets of Mayfair or enjoying a weekend in the Cotswolds, we design with you in mind.
Join the Ascot Circle
Explore our current collection and become part of a growing circle of modern gentlemen who believe elegance is eternal.
Follow us on social media, sign up for our curated style notes, or reach out – we’d be delighted to help you find your next signature piece.
Ascot & Co. – Where tradition meets distinction.